MR. GOODJUICE

Mr. Good Juice is a concept energy drink for young, outgoing individuals who need a burst of energy for their day. The brand’s color palette was focused on complementary colors to match each flavor. The bright colors represent the high energy to grab the attention of the consumer while being easy to recognize.

One hurdle I faced while designing was creating depth and contrast between the complementary colors. I used different opacities for each complementary color and added a transparent gray to create depth.