RECOVERY IS ACHIEVABLE CAMPAIGN

Creative Director: Tom Rocco

Client: Prevention Leadership Team (PLT)

Agency: Health Promotions (2023)

My Role: Designer

Recovery is Achievable was a Facebook campaign that was meant to spread awareness on how to get treatment for opioid abuse and how to help others with opioid use recover. The campaign originally focused on teens, young adults, and mature older women. After seeing the first draft of the teen ad, the clients wanted to expand to a second group, which focused on older women.

RECOVERY IS ACHIEVABLE CAMPAIGN

During the creative process, the text needed to be revised so it could follow Facebook ad guidelines.

After updating the text, I created 2 more digital ads that followed the same layout.

Shown below are 970 x 250-pixel banners.